The world of marketing has changed tremendously. Once upon a time a brand could place an ad and reach just about everyone. Now, there are thousands of possible touch-points. More than ever, brands must understand the importance of a distinct voice and a strategy to build strong relationships with their audiences. In this webinar, Dax Callner, Chief Strategy Officer of GES Events, will outline an effective formula and the steps you should take to create breakthrough event experiences.
Callner will additionally discuss:
Dax Callner, Chief Strategy Office - Events at GES
Dax Callner is the Chief Strategy Officer - Events at GES. Dax brings more than 20 years of experience as a chief strategist and measurement specialist, and has overseen strategic agency relationships for leading global brands.
Prior to joining GES, Callner was chief strategy officer with Sparks where he built a leading event strategy and measurement practice. Before this, he founded Crux, a strategic marketing consultancy specializing in digital, social and experiential initiatives. He was also a vice president and senior strategist with Momentum Worldwide, where he led engagements with major global brands.
Dax has developed business and consumer
events, multi-channel marketing campaigns, digital strategies, and
street-marketing initiatives. He has published numerous articles on innovations
in marketing and regularly speaks at industry leadership events. He’s also a
musician who regularly performs with his New York band The Dayz.
David Adler, C.E.O. and Founder, BizBash
David Adler, a lifelong media
executive, is the C.E.O. and founder of BizBash, the leading trade media for
the event and meeting industry. He has also been an advisor to the State
Department in areas of protocol and events. Previously, he was vice president
of corporate communications for Primedia and Macmillan Publishers. Upon
graduating from American University, he founded, operated, and successfully
sold a society and political magazine for the nation’s capital called
|Content + Interactions: How to Create Live Experiences That Resonate - Event||Jun 28||