Building Event Intelligence: Translating Metrics and Proving R.O.I.

Date: March 20, 2019

Time: 02:00PM - 03:00PM

You must be registered to participate!

Does finding ways to prove your event’s R.O.I. keep you up at night? It shouldn’t. Making sense of long excel reports and vague graphs is challenging for event planning and marketing teams, but technology has changed the game. Listen as Jason Askew, Product Marketing Manager at Cvent, uncovers how event tech can gather invaluable data, helping you measure and track the attendee journey as well as the impact of your live experience.

Askew will also share:

  • Emerging reporting and tracking capabilities
  • Ways to optimize event staffing
  • How to measure impact on revenue
  • Methods to measuring and understanding attendee engagement
  • Keys to translating event metrics to make decisions

Speaker(s):