The world of marketing has changed tremendously. Once upon a time a brand could place an ad and reach just about everyone. Now, there are thousands of possible touch-points. More than ever, brands must understand the importance of a distinct voice and a strategy to build strong relationships with their audiences. In this webinar, Dax Callner, Chief Strategy Officer of GES Events, will outline an effective formula and the steps you should take to create breakthrough event experiences.
Callner will additionally discuss:
•How to understand, develop, and activate a brand voice in a physical, social, and live setting
•Key ways to develop resonant relationships with event audiences
•The importance of planned content and attendee interaction approaches