Understanding the attendee journey is an important component of event success. It allows for event organizers to set a ‘plan of attack,’ creating important touch points at each stage of an event, thoroughly engaging an audience. Innovative new technologies have furthered engagement efforts through tracking attendee behavior and creating real time updates based upon their actions. In this webinar, Brooke Gracey, Senior Mobile Events App Strategist at CrowdCompass by Cvent will share important ways to utilize technology to improve live experiences, crucial data points that will help achieve the best results, how to understand digital footprints, and other new ideas to improve the attendee experience.
Gracey will additionally discuss:
Important steps to take prior to the event to build excitement
How to maximize engagement during each part of the event process
New ways to keep your attendees returning year-after-year
Tools available to measure attendee engagementv
New ways to drive R.O.I. for sponsors and exhibitors
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