WEB170329 - Bridging the Gap: How to Use Data and Analytics to Improve Your Events

Mar 29, 2017 2:00pm ‐ Mar 29, 2017 3:00pm

Standard: Free


Technology has revolutionized data, now making it possible to measure every detail of your eventpre-event engagement, onsite attendee reactions and feelings, audience interests and insights into your offerings, and everything in between. But how do you reign in the endless amount of data points to reveal what's most important to your brand? Listen as John Santaferraro, Chief Analytics Officer of Educational Measures explores the data points all event and meeting organizers should focus on, tactics to help attain the data you need, and how to interpret your findings in a meaningful way.

  • Santaferraro will additionally explore:
  • How to measure and improve participant engagement
  • New ways to create targeted content based upon attendee profiles
  • How to increase attendee satisfaction with data-driven insight
  • How to shape future events with data analysis
  • And more


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