Live experiences serve as one of the most important marketing channels and personal touch points for any organization. So why would you put your events, or your brand, at risk by operating without the tools necessary to plan, monitor, and measure your experiences? Listen as Justin Panzer, C.E.O. of Eventuosity, discusses the importance of incorporating event management tools into marketing technology (martech) stack, no matter the size or type of event. Discover what tech tools to utilize from your first planning meeting to your last report, as well as tips to improve efficiency, reduce accuracy, and minimize risk.
Topics Panzer will additionally discuss include:
The importance of audience and event data to better attribute marketing activities to business outcomes
How to consolidate event management functions to focus on developing content, creating engaging experiences, and building relationships
Important insights for improved decision-making and R.O.I. optimization