WEB180627 - MythBusters: 10 Common Event Myths Debunked

Jun 27, 2018 2:00pm ‐ Jun 27, 2018 3:00pm

Standard: Free


The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned. From R.O.I. to engagement, listen as Dax Callner, Chief Stategy Officer of GES Events, debunks his Top 10 myths about events and marketing. Prepare to have your mind blown as Callner shares compelling insights, trends, and best practices.

In this session you’ll explore:

  • What’s so engaging about engagement?
  • R.O.I. or RO-Why are we measuring this anyway?
  •  Is B2B, B2C, B2E just really BS?
  • And more


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